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ALL ABOUT MARKETING

All About Marketing

By Sarah Bargas 17 Oct, 2017
That's right, a pen hoarder. 

I know that you are probably laughing as you read this for one of two reasons. 

Either you're lying about the amount of pens you have secretly stashed in your desk drawer (it's no secret). Or you've fully accepted the fact that you're a pen hoarder and aren't afraid to admit it. 
By Shane Warden 04 Oct, 2017

Sometimes we all need a little down sizing in our lives. Maybe it’s our closets piling up with clothes we haven’t worn since 2006, or our garage becoming a storage unit for things unknown. 

Every now and again it’s good to get rid of the clutter and open up some space (and it feels good too.) 

More often than not we tend to focus on the small details in life, work, school, etc. that we miss the bigger picture. The same can be said about design. From photography, illustrations, and even architecture sometimes we get a little carried away. 

Have you ever found yourself spending hours on a project just to find the final product hectic and confusing? 

Sometimes our ideas get lost in translation and we need to take a few steps backwards to unveil our true vision.

By Sarah Bargas 26 Sep, 2017

When promoting your business, you always want your clients to have your company's name in mind. Promotional products are a great way to do that. 

89% of consumers recall the name of the advertiser on a promotional product they received in the past 24 months, and 90.4% of people report currently owning or possessing a promotional product received in the last 24 months.


When I say promotional products, many people think of pens, or Koozies. While those are great items, they are not the only items. 


There is such a wide array of items that can be used for the sole purpose of drawing in business. 


So what is the best way to reach your clients through promotional products?


There are also a few questions you should ask yourself when considering what to purchase.

By Shane Warden 26 Jun, 2017

Have you ever been grocery shopping and became persuaded to spend the couple extra bucks for the items on your list due to the pretty packaging, or recognizable logo on the box? From cereal to cleaning supplies, chances are you were influenced by the brand’s Identity.

According to Hubspot , “Your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions.” The timeless brands we love as well as the the up-and-comers, have reached us on visual as well as emotional levels through the message their company conveys. 

The logo, colors, images, and even the silly jingle that was stuck in your head on your way to work this morning are all traits of brand identity. 

A good brand creates value, a trait that we as humans cherish and look for in our products, and will keep your clients and customers coming back for years to come. Here are 5 essential branding elements that can help you reach your value.

By Kaitlyn Roberts 13 Jun, 2017

Are you constantly looking for ways to step up your game?

 

Do you always feel the need to stay ahead of the curve?

 

Well, so do we! We’ve put our heads together here at C&B and have come up with our top 5 blogs that every marketer or designer should follow. From technology inspiration to design resources, these blogs will be sure to knock your [business casual] socks off.


By Kaitlyn Roberts 30 May, 2017

Have you ever stopped to think about why certain companies chose the colors that represent their brands? Was it just a spur of the moment choice? Or was there time and effort put into choosing exactly why that specific color was chosen? The latter is always the correct answer.


Being that 95% of people use only 1 or 2 colors in their logo design, choosing your color combination carefully is a huge deal. After all, there are millions of color pairing options right at your fingertips. It’s up to you to choose the right one. Please use this info-graphic as a reference for the meaning of the most commonly used colors.
By Rochelle Murray 16 May, 2017
We understand time is money, which is why we created our marketing minute video series. We put together all 10 so far for you to watch. Want to read further on the topic in each video? Make sure to check out the blog posts linked below. 
By Kaitlyn Roberts 02 May, 2017

Whether you’re a self-owned or multi-billion dollar business, creating the perfect image for your brand is key. And, as we all know, that image is summed up by your logo. Which, ultimately, will make or break your brand.


I find myself endlessly staring out the window at all of the signs the town has to offer. Maybe this is simply because I’m a designer addicted to absorbing new material whenever I can, but I like to think that I’m not the only one.


Driving down the boulevard, on my right is a transport company with a clip art logo, and to my left is an ethnic restaurant whose title can’t be differentiated from the paragraph of script text (is that all a part of their logo..?)

By Rochelle Murray 18 Apr, 2017
We’ve been talking a lot about paid vs. owned media here with such a large part of our job being to create compelling content not only for ourselves but clients as well. We’re bringing the creative and data together. It’s time to start having a constructive conversation about digital advertising.
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