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ALL ABOUT MARKETING

All About Marketing

By Kaitlyn Roberts 13 Jun, 2017

Are you constantly looking for ways to step up your game?

 

Do you always feel the need to stay ahead of the curve?

 

Well, so do we! We’ve put our heads together here at C&B and have come up with our top 5 blogs that every marketer or designer should follow. From technology inspiration to design resources, these blogs will be sure to knock your [business casual] socks off.


By Kaitlyn Roberts 30 May, 2017

Have you ever stopped to think about why certain companies chose the colors that represent their brands? Was it just a spur of the moment choice? Or was there time and effort put into choosing exactly why that specific color was chosen? The latter is always the correct answer.


Being that 95% of people use only 1 or 2 colors in their logo design, choosing your color combination carefully is a huge deal. After all, there are millions of color pairing options right at your fingertips. It’s up to you to choose the right one. Please use this info-graphic as a reference for the meaning of the most commonly used colors.
By Rochelle Murray 16 May, 2017
We understand time is money, which is why we created our marketing minute video series. We put together all 10 so far for you to watch. Want to read further on the topic in each video? Make sure to check out the blog posts linked below. 
By Kaitlyn Roberts 02 May, 2017

Whether you’re a self-owned or multi-billion dollar business, creating the perfect image for your brand is key. And, as we all know, that image is summed up by your logo. Which, ultimately, will make or break your brand.


I find myself endlessly staring out the window at all of the signs the town has to offer. Maybe this is simply because I’m a designer addicted to absorbing new material whenever I can, but I like to think that I’m not the only one.


Driving down the boulevard, on my right is a transport company with a clip art logo, and to my left is an ethnic restaurant whose title can’t be differentiated from the paragraph of script text (is that all a part of their logo..?)

By Rochelle Murray 18 Apr, 2017
We’ve been talking a lot about paid vs. owned media here with such a large part of our job being to create compelling content not only for ourselves but clients as well. We’re bringing the creative and data together. It’s time to start having a constructive conversation about digital advertising.
By Kaitlyn Roberts 04 Apr, 2017

As a designer, one of the very first things you learn in art school is utilizing white space (which is more commonly known as negative space.) At first I really didn’t think that leaving spaces in designs would be all that beneficial, but boy was I wrong.

White space is key to creating designs that are impactful and leave a positive impression on the viewer.

You may think, hmm, why would I leave areas blank if I’m trying to convey a message? The answer is simple, when it comes to design: less is more.

By Rochelle Murray 21 Mar, 2017

Sometimes, I think marketing has a lot more in common with gambling than it does business.

Think about it. You invest money in hopes of getting more money, relying on outside factors you can’t control for your success.

Sure, you can create brilliant strategies and plan out every detail in advance. But in the end, all you can do is hope your customers are actually interested in your product or service. Which, more often than not, is blind luck.

Marketing is risky by nature. Nothing is ever guaranteed. Every chance you take is a gamble. So why do so many businesses fill their deck with crappy cards? I’ve known so many small business owners who make easy-to-avoid mistakes with their marketing. They fall for gimmicky techniques, refuse to let go of their old methods, or just don’t do any research ahead of time.

If you’re going to gamble with marketing, shouldn’t you at least try to improve your odds? An easy way to start off on the right foot would be through avoiding blunders other businesses make. This can help you stand out from the competition. And, it’ll increase the odds of your marketing being successful.

Before you roll that dice, check out the five most common marketing mistakes small businesses and entrepreneurs make when it comes to promoting their company.

By Aaren Ruggles 16 Mar, 2017

The other day, I realized I have a problem.

Ok. I have a lot of problems, but this one is serious. I’m addicted to Pinterest.

It’s true. Like millions of other girls, I’ve gone deep into a pinning obsession. I check it at least once a day. I’ve pinned thousands of recipes, of which I’ve tried four. And that “ten minutes” I spend on it every day quickly turns into two hours.

Maybe you understand my pain. Maybe you and I need to find a Pinners Anonymous class together. Or, maybe you’re like my dad, and you think Pinterest is some sort of weird knitting needle.


Regardless, you’ve probably noticed that Pinterest use (like the time I spend on the site) has skyrocketed over the last few years. It’s now the third most popular social network, surpassed only by Instagram and Facebook. With its increased popularity, you might be wondering, “Should I use Pinterest for my business, too?” And that is a very good question.

As I’m sure you know, all social networks are unique. And not all of them are a worthwhile investment. To determine whether Pinterest is right for your business, we should take a look at some of its pros and cons. This will allow you to make an unbiased decision about what's best for you, even if it involves not using Pinterest.

By Aaren Ruggles 09 Mar, 2017

Want to start a fight in a marketing agency?

Talk about social media.


It's one of the biggest controversies of our industry, one that everyone has an opinion on. Business owners. Marketing agents. Digital gurus. Random twenty-somethings who scroll through Facebook during work. Yep. Everyone.

Some people go all out with social network marketing. Others are hesitant to invest the resources. Regardless of their stance on the issue, I've noticed something. When it comes down to it, people aren't sure that social media actually pays off.

And there are some convincing arguments against it. For one thing, consumers are  highly adept  at tuning businesses out. And  only 13 percent  of people are comfortable buying products off social media.


But, there are also plenty of reasons to give social media a try- the biggest of which is lead generation.

Because of its high popularity, social media has the potential to connect your business with potential customers. If you can grab their attention, then you can theoretically grab their business. There’s a lot more to getting leads out of Facebook than just posting, of course. You need a long-term strategy to get the most out of your social media.


Think of social media like fishing . Every time you post, you cast your line out on the water. It might get a nibble. It might even get a few bites. Or, it could just sit there for hours. Floating. Catching nothing but a few strands of seaweed. The success of your fishing depends on two things: 1) Your bait, and 2) What the fish are hungry for.

You can’t make your followers visit your business. You can’t make them purchase your goods or services. But you can utilize awesome lead generation practices to increase the chances that they will.


So how do you generate leads using social media? Well, here are the three best strategies to get sales from Facebook (and other social networks).
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