Turn on your TV, and I guarantee 70 percent of the ads you see will be targeting women.
Razor commercials, lotions, clothing, makeup, even food...They all feature young female models in a female-centric world, doing "girly" things like shopping, cleaning, cooking, or taking care of the kids.
Of course, if you leave your TV on ESPN or the Fishing Network, you might see a greater variety of ads. But, for the most part, many marketing agencies have decided to steer their efforts toward a feminine audience.
Which is great. If your audience is predominantly female.
But what if most of the people who walk through your doors aren’t ladies? What if your products appeal more to men? Or, better yet, what if you want to incorporate some masculine ads into your existing strategy to balance out your marketing segmentation?
Well, as you’ve probably figured out, men and women are pretty different. Everything from their buying patterns to their thought process varies drastically from women’s. Consequently, a marketing strategy geared toward men must also be very different from one geared toward ladies.
So, here are 3 things you should take into account when marketing to men: