Shopping Habits

Shopping habits: 
Men vs Women [Infographic]

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We might be from the same planet, but men and women have very different shopping habits. Check out our infographic below (or download the PDF for free) to see the different ways the fairer and not-so-fair sexes shop. 

Shopping Habits Infographic

More On Marketing Segmentation

All About Marketing

By Aaren Ruggles 22 Feb, 2017

Turn on your TV, and I guarantee 70 percent of the ads you see will be targeting women.

Razor commercials, lotions, clothing, makeup, even food...They all feature young female models in a female-centric world, doing "girly" things like shopping, cleaning, cooking, or taking care of the kids.

Of course, if you leave your TV on ESPN or the Fishing Network, you might see a greater variety of ads. But, for the most part, many marketing agencies have decided to steer their efforts toward a feminine audience.

Which is great. If your audience is predominantly female.

But what if most of the people who walk through your doors aren’t ladies? What if your products appeal more to men? Or, better yet, what if you want to incorporate some masculine ads into your existing strategy to balance out your marketing segmentation?

Well, as you’ve probably figured out, men and women are pretty different. Everything from their buying patterns to their thought process varies drastically from women’s. Consequently, a marketing strategy geared toward men must also be very different from one geared toward ladies.

So, here are 3 things you should take into account when marketing to men:

By Aaren Ruggles 01 Sep, 2016
We're in the era of reinvention. We've reinvented the way we travel, the way we spend our free time, even the way we shop. We're reinventing our ideas. What people have the right to do, what they deserve, and what should never be allowed. And, over the last three decades, we've reinvented the overall concept of who women are. Leading social media posters, popular bloggers, and prominent influence leaders are breaking apart outdated stereotypes about what women like, do, and feel. Maybe we should reinvent something else while we're at it: how we target our female audience.

As a business, you know how important women are to your company's success. Women represent a little over half of the U.S. population at 50.8%. Women lead the way when it comes to shopping, and typically spend more on everyday items than men. So, of course you want your business to reach this massive segment of buyers. Unfortunately, using traditional marketing strategies might not get you the results you're hoping for.

Over the years, a lot of businesses have developed misconceptions about who women are. "Pink" wasn't just a color: It became a marketing strategy designed to target females. This old-fashioned technique involves pasting the color pink, frills, and anything typically seen as "girly" on all of your marketing. Advertisements, business cards, even words were dripping with everything considered feminine. However, not all women like pink. Some prefer blue. Or green. Or black. And these outdated techniques aren't going to get you very far with today's ladies. Your business will need a lot more than lace and ribbons to win them over. 

To build the most efficient marketing strategy for reaching women, we need to break down some of these old misconceptions about what women want. Only then can we move forward to create a new plan that will help your business develop and maintain lasting relationships with the largest demographic in the country.
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